Meet Gordon Stein

Gordon Stein

Executive turned author on a quest to help others build wealth, rethink what’s possible, and reclaim lost dreams.


I’ve always loved tweaking things to make them better. As a kid, that meant taking apart alarm clocks. Then bicycles. Then houses. My parents were…concerned. Later, it meant optimizing business systems, coaching team members, and rethinking the way we handle money and life. There’s just something about finding a smarter, simpler path that I can’t resist.

That curiosity turned into an engineering degree, then an MBA, and a career that took me through executive roles at Apple, Dell, and Rogers. But somewhere along the way, I started noticing how many people—even the smart, successful ones—were quietly stressed about money. And not just money. They felt stuck. Held back. Weighed down by invisible labels.

So I did what I do best: I started tinkering.

Cashflow Cookbook

I wrote Cashflow Cookbook to show people how to build wealth—real wealth—without budgeting, spreadsheets, or giving up everything they love (no making your own toothpaste or covering your windows in tin foil). Just smarter decisions, a few better habits, and powerful wealth building results that really work.

Wealth and wellness

Then I took the same approach to wellness and reinvention. Because financial freedom is just one part of a great life. I started with offshore sailing in my 20s, marathons in my 30s, playing guitar in my 40s, ski racing in my 50s, and pushing my own boundaries in ways I never thought possible. Turns out, you can teach an old dog new life upgrades.

Now I speak around the world about building wealth, living fully, planning a great retirement, and raising kids with real financial confidence. Whether I’m on a stage, a podcast, or just grabbing a coffee with someone who wants to change their life: I’m here to help.

I live in the Midwest with my amazing wife, her daughter, two cats who are affectionate – on their terms – a fast road bike, and more guitars and skis than any rational person needs. My grown kids are off chasing adventures of their own, but they’re never far from my heart—or my group texts. Life is good. And I’m just getting started.

If you’d like to bring this kind of message to your team, audience or clients, let’s connect.